Hi, I’m Emily. I trained as a beauty therapist, and while there are lots of things I love—style, wellness, being a mum—my true happy place is skincare.

I’ve been creating skincare content on Instagram for a while now, and as much as I love sharing quick tips, there’s only so much you can teach in a 1-minute reel. That’s why I created SWEB—a calm space where I can go deeper, explain things properly, and share what I know in a way that’s easy to follow.

I’m a mum of boys, a loved wife, and a girls’ girl through and through. I love being a woman. I love soft clothes, good skincare, and long chats about things that matter. I’m also a homebody—I’ll take coffee and a quiet cabin weekend over a big night out any day.

SWEB is where I bring together everything I’ve learned and lived when it comes to skincare. Whether you’re just starting or trying to get back on track with your routine, I’m here to share what’s helped me and hopefully help you feel more confident in your skin too.

Take care of your skin. You really, really deserve it.